{"id":11579,"date":"2023-03-07T14:26:55","date_gmt":"2023-03-07T13:26:55","guid":{"rendered":"https:\/\/squaremarketing.it\/non-categorizzato\/marketing-in-the-construction-industry-the-4-key-characteristics\/"},"modified":"2023-11-08T15:30:34","modified_gmt":"2023-11-08T14:30:34","slug":"marketing-in-the-construction-industry-the-4-key-characteristics","status":"publish","type":"post","link":"https:\/\/squaremarketing.it\/en\/construction\/marketing-in-the-construction-industry-the-4-key-characteristics\/","title":{"rendered":"Marketing in the construction industry: the 4 key characteristics"},"content":{"rendered":"\n<p>In the course of our experience as a communications and marketing agency, we have<br\/>often found dealing with projects related to the construction, finishing and<br\/>of interior design.<br\/>We were therefore able to touch on some key features that determine<br\/>The choices of marketing and sales strategies to be implemented in this area.<br\/>Well aware of the complexity of the topic, we have tried to summarize our<br\/>four-point thinking. Here they are.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Long and fragmented purchasing process<\/h2>\n\n<p>When it comes to building materials, the <strong>decision<\/strong> often starts from afar, for<br\/>example from a specification or a visit to a friend&#8217;s house, going through the<br\/>construction or renovation of a home. <strong>Being found<\/strong> by<br\/>potential customers allows your brand to be perceived as <strong>the best <br\/>possible choice<\/strong><\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Presence of many decision makers and influencers<\/h2>\n\n<p>In addition to the end customer, traditionally the family who wants to build or renovate<br\/>a house must make complicated decisions, being influenced by <strong>numerous<br\/>professionals<\/strong>in the field such as architects, surveyors, interior designers, installers and<br\/>contractors. Making the<strong>influence <\/strong>of professionals positive can often prove decisive<br\/>in the final choice.<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Online exploration process<\/h2>\n\n<p>The potential end client and the professional explore and gather<strong> information<\/strong><br\/><strong>online<\/strong> through social media, blogs and comparison sites. The customer is increasingly<br\/>informed and their online journey determines <strong>which solutions and which brands<\/strong> are worth it<br\/>or not evaluate in person, by requesting a quote or visiting the<br\/>store<\/p>\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\">Product evaluation and user experience<\/h2>\n\n<p>Product evaluation is often left to the retailer or the experience of the<br\/>professional. The brand at this stage fits in at the beginning and end of the process of<br\/>purchase. It is therefore crucial to consistently transfer the values of the<br\/><strong>brand<\/strong> so that they are perceived and received correctly by the dealer and, consequently,<br\/>by the end customer<\/p>\n\n<p><br\/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the course of our experience as a communications and marketing agency, we haveoften found dealing with projects related to the construction, finishing andof interior design.We were therefore able to touch on some key features that determineThe choices of marketing and sales strategies to be implemented in this area.Well aware of the complexity of the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11099,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[54],"tags":[],"class_list":["post-11579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-construction"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/posts\/11579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/comments?post=11579"}],"version-history":[{"count":0,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/posts\/11579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/media\/11099"}],"wp:attachment":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/media?parent=11579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/categories?post=11579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/tags?post=11579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}