{"id":11602,"date":"2023-04-19T16:59:50","date_gmt":"2023-04-19T14:59:50","guid":{"rendered":"https:\/\/squaremarketing.it\/non-categorizzato\/achieving-marketing-and-sales-goals-in-a-constantly-changing-marketplace\/"},"modified":"2023-11-10T07:33:31","modified_gmt":"2023-11-10T06:33:31","slug":"achieving-marketing-and-sales-goals-in-a-constantly-changing-marketplace","status":"publish","type":"post","link":"https:\/\/squaremarketing.it\/en\/digital-marketing-en\/achieving-marketing-and-sales-goals-in-a-constantly-changing-marketplace\/","title":{"rendered":"Achieving marketing and sales goals in a constantly changing marketplace"},"content":{"rendered":"\n

The world of sales has changed and still continues to do so: users are increasingly inclined to buy<\/strong> rather than suffer a sale.<\/p>\n\n

<\/div>\n\n
What those who have already participated in the workshop say:<\/h5>\n\n
<\/div>\n\n
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How familiar were you with LinkedIn before this workshop?<\/strong><\/h5>\n<\/div>\n\n\n\n
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63%<\/mark><\/strong><\/h5>\n<\/div>\n<\/div>\n\n
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How much do you use LinkedIn to generate qualified leads?<\/strong><\/strong><\/h5>\n<\/div>\n\n\n\n
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40%<\/mark><\/strong><\/strong><\/h5>\n<\/div>\n<\/div>\n\n
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Do you consider it a suitable tool to achieve your marketing and sales goals?<\/strong><\/strong><\/strong><\/h5>\n<\/div>\n\n\n\n
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85%<\/mark><\/strong><\/strong><\/strong><\/h5>\n<\/div>\n<\/div>\n\n
\n
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Do you think it should be integrated into your business strategy?<\/strong><\/strong><\/strong><\/h5>\n<\/div>\n\n\n\n
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90%<\/mark><\/strong><\/strong><\/strong><\/h5>\n<\/div>\n<\/div>\n\n
<\/div>\n\n

In a market where the exploration phase is predominantly online, it is critical for marketing and sales managers to understand the dynamics and identify the right channels <\/strong>to integrate into their strategies.<\/p>\n\n

We have developed a free workshop<\/strong> aimed at these figures to enable them to gain skills and engage with those who face the same challenges as them every day: we chose to make this a unique “face-to-face” experience, to allow them to deepen the knowledge and use of LinkedIn<\/strong>, with the aim of improving their profiles and generating new business opportunities.<\/p>\n\n

We did not make the usual theoretical course, but a practice-oriented activity in order to address the Digital Sales Transformation<\/strong>: marketing managers, salespeople, and consultants have already jumped on board to make their LinkedIn profiles take flight and discover what opportunities digital provides to better complement their strategy.<\/p>\n\n

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“I really appreciated getting new perspectives and learning more about the Sales Navigator tool, which is critical for us.” <\/p>Riccardo – Marketing & Sales Assistant<\/strong><\/cite><\/blockquote><\/figure>\n\n

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“I participated to make the most of the tool I use daily and optimize its potential-it was really interesting.”<\/p>Anna – Brand Ambassador<\/strong><\/cite><\/blockquote><\/figure>\n\n

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“Optimizing the profile and understanding the key information that needs to be included to be competitive in the marketplace has been really challenging.”<\/p>Jade – Marketing & Communication<\/strong><\/cite><\/blockquote><\/figure>\n\n

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“I was impressed to see and learn firsthand some features that I had not yet had a chance to explore.”<\/p>Naike – Marketing Consultant<\/strong><\/cite><\/blockquote><\/figure>\n\n

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Get on board<\/a><\/div>\n<\/div>\n\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

The world of sales has changed and still continues to do so: users are increasingly inclined to buy rather than suffer a sale. What those who have already participated in the workshop say: How familiar were you with LinkedIn before this workshop? 63% How much do you use LinkedIn to generate qualified leads? 40% Do […]<\/p>\n","protected":false},"author":8,"featured_media":11196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[53],"tags":[],"class_list":["post-11602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-en"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/posts\/11602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/comments?post=11602"}],"version-history":[{"count":0,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/posts\/11602\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/media\/11196"}],"wp:attachment":[{"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/media?parent=11602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/categories?post=11602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/squaremarketing.it\/en\/wp-json\/wp\/v2\/tags?post=11602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}